MATRIC’s brand icon represents an innovative work process with various components that combine to form a whole operation. The “brand blocks” signify the series of capabilities and actions required to fulfill a customer’s business objectives.
The icon symbolizes a manner in which expert research, development and engineering methods fit together to serve these functions: 1) Enable growth of a potential technology from concept into the reality of commercialization; or 2) Provide the missing piece required to successfully complete an efficient technology.
The beginning block, like any idea, is partially shaded. However, the final piece arrives at full color after being systematically advanced in the direction that projects toward the icon’s topside: It is scaled-up.